Journalists and publication Web sites have been increasing content on the Internet for several years now, and one of the techniques that many news sites have turned to is blogging. Blogging differs from traditional journalism in several ways, although reporters could stand to take some tips from their blogging counterparts from time to time.
So what makes a blog a blog? According to Wikipedia, “Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.” For example, the (Raleigh) News & Observer Web site, newsobserver.com makes use of several blogs, including Under the Dome, which is devoted to state and local politics, and The Editor’s Blog, which comes from the perspective of the paper’s top editors. The site’s blogs are maintained by editors and writers at the N & O.
What makes these posts blogs are that they provide information in a non-linear format, and they provide a unique voice on different niche topics. The blogs include links to related subjects, and they give in-depth perspectives to specific stories. Sometimes these stories don’t merit full articles in the newspaper or online, but they’re still interesting tidbits to put out in the public discourse. Other times, the blogs can be used to spark a public debate or to better integrate a community.
Some blogs, such as the L.A. Times Blog on Breaking News, also is used to put up information quickly as it becomes available. For example, as fires continue to ravage the state, staffers have put updated information on the blogs, as well as their state and local sections. This blog is used mostly for news purposes.
Others, such as New York Times technology columnist David Pogue, use blogs to supplement their newspaper work. Pogue’s column only runs once a week, but he provides additonal commentary on technological devices and topics on a more consistent basis through his blog.
So what makes a blog good? What separates the wannabe bloggers from the real deals? According to ProBlogger, a blog that blogs about blogging, there are several factors. Some of those include writing for a niche audience and making sure that your content caters to that audience by providing useful and unique content. Having a unique voice, creating meaningful categories and using relevant and engaging images also are important qualities that Australian blogger Darren Rowse cites in ProBlogger.
One of my favorite blogs to read is Blog Maverick, written by owner of the NBA’s Dallas Mavericks, Mark Cuban. This blog is interesting because the person writing it is a famous person who has a very distinctive voice that people such as myself like to read. The blog doesn’t really have any external links, which would be harmful to the average blogger. It also isn’t very visual. Cuban can get away with this because his voice is so strong (he also certainly doesn’t need ad revenue from his blog).
On the other hand, the blog BoingBoing (A Directory of Wonderful Things) has a lot of visual elements, such as pictures, links, raised quotes in color, etc. As a general technique, this is more effective because there are more places for the reader to become engaged. This way, I also can check more sources, and see that the posters have credible information.
Another blog I really enjoy is one on the Asheville Citizen-Times Web site, which is updated three times a week by Congressman Heath Shuler. The site is visually pleasing and easy to read and navigate. The blogroll on the right side of the page that lists other recent updates is particularly helpful. I think this blog combines the best of both worlds because it has an interesting voice providing unique content in a visually pleasing way.